Employer: China US Center for Sustainable Development Postion: Program Manager

Hosted Graduation Ceremony

• Training Manager, in charge of the Sustainable Land Use and Planning Training Program for China‘s Ministry of Land and Resources (MLR), with over two sessions each year and training of over 25 government officials in US  for each session; 538 officials from every province, autonomous region and municipality have participated in the program by 2011;

• Developed comprehensive training curriculum in response to current demand in China for creative solutions to complex land use issues, including land use and planning, farm and forest land protection, land taking and compensation, urbanization management, public participation, etc.

• Developed comprehensive project plan and managed every aspect of the MLR Training program including tasks, timelines, human resources, budgets, partners, contractors and volunteers;

• Reached out and successfully engaged US land use experts to present for the training program from multiple sources, including government agencies, university academics, private sectors, green-building architecture companies, NGOs, etc;

• Hosted government delegations in US, with the management of classroom presentation/discussion, field trips, lodging, transportations and meals;

The China-US Sustainable Land Use Training Program completed its 21st training session in April 2012 with the graduation of 22 Chinese officials in Portland, Oregon.

The intensive week of training was organized by the China US Center for Sustainable Development in partnership with Concordia University in Portland. The delegation was led by Deputy Director General ZHANG Xiaoyan and included officials from China’s Ministry of Land and Resources in Beijing, Shanghai and Chongqing municipalities; representatives from Shandong, Henan, Jiangxi, Jiangsu, Sichuan, Jilin, Hainan, Hubei and Liaoning provinces and the Xinjiang and Inner Mongolia autonomous regions – a total of 14 major jurisdictions across China.

Group Photo

This is the 12th year of the Sustainable Land Use Training Program and 559 officials from every major city, province and autonomous region throughout China have participated in the training. The training seeks to exchange knowledge between US and China’s land use professionals, share US best practices and examples of sustainable land use and facilitate cross-cultural communication among the presenters and trainees.

Provided a Training Orientation

                                                                                       

Introduced Delegation Leader and Presenters to Each Other

The April training session introduced a spectrum of land use topics in response to current demand in China for creative solutions to complex land use issues. Topics included sustainable land use and urban planning, farm and forest land protection, land taking and compensation, urbanization management and public participation. Twelve faculty from academia, government, the private sector and non governmental organizations drew particularly upon Pacific Northwest experiences in addressing these topics. In addition to classroom presentations and discussion, a variety of site visits, including the Columbia River Gorge National Scenic Area and the Johnson Creek Watershed, were organized to provide hands-on experiences around the training topics.

Assisted Paddy Tillett in a sustainable city tour

With Gil Kelley and Delegation Leader Zhang after the class

Led a tour to  Kruger’s Farm

At the conclusion of the training session, the delegates shared key lessons learned from their U.S. experience. They presented ideas on how the U.S. experience could contribute to China’s land use challenges and also shared successful experiences from China’s land use planning system that can inform U.S. planning efforts. This two-way exchange reflects the true spirit of this international training program – sharing, communicating and learning from each other.

Evaluated group reports by delegates

Group photo with senior delegates and training partners

The China US Center extends its sincere appreciation to the training program faculty, site visit sponsors and volunteers for sharing their knowledge and extending their hospitality. These include: Dean Stephen Braun and Professor David Albrecht from Concordia University; Mr. Tim O’Brien, Metro Planning Department; Ms. Karen Williams, Carroll Community Development; Mr. Paddy Tillett, ZGF Architects; Mr. Roger Nichols, Columbia River Gorge Commission; Mr. Tom Armstrong, Portland’s Bureau of Planning and Sustainability; Mr. Kyle W. Anderson, Oregon Sustainability Center; Ms. Marie Johnson, Portland Bureau of Environmental Services; Mr. Michael Eaton, Multnomah County Government; Mr. R. Scott Pemble; Mr. Gil Kelly; and Mr. Don Kruger from Kruger’s Farm.

For more information on the training program, please contact Ms. Lin Zuo at the US Secretariat for the China US Center, or call 1-503-279-9383.

Employer: China US Center for Sustainable Development

Postion: Program Manager

Explain team project rules to the delegates

• Training Manager, in charge of the Sustainable Land Use and Planning Training Program for China‘s Ministry of Land and Resources (MLR), with over two sessions each year and training of over 25 government officials in US  for each session; 538 officials from every province, autonomous region and municipality have participated in the program by 2011;

• Developed comprehensive training curriculum in response to current demand in China for creative solutions to complex land use issues, including land use and planning, farm and forest land protection, land taking and compensation, urbanization management, public participation, etc. 

•  Developed comprehensive project plan and managed every aspect of the MLR Training program including tasks, timelines, human resources, budgets, partners, contractors and volunteers;

• Reached out and successfully engaged US land use experts to present for the training program from multiple sources, including government agencies, university academics, private sectors, green-building architecture companies, NGOs, etc;

• Hosted government delegations in US, with the management of classroom presentation/discussion, field trips, lodging, transportations and meals;

The China-US Sustainable Land Use Training Program completed its 19th training session in October with the graduation of 22 Chinese officials in Portland, Oregon.

The intensive week of training was organized by the China US Center for Sustainable Development in partnership with China’s Ministry of Land and Resources (MLR). The delegation was led by MLR Division Director WU Qianqing and included officials from MLR in Beijing and representatives from Jilin, Anhui, Hebei, Fujian, Hubei, Hunan, Shaanxi, Shanxi, Hainan, Qinghai and Guizhou provinces and the Guangxi Autonomous Region- a total of 13 major regions across China.

Group Photo

The October session concludes the eleventh year of the training program. To date, 538 officials from every major city, province and autonomous region from China have participated in the training. Planning is already underway for more training sessions in 2012.

Openning Ceremony

Help Professor Marcus Ingle with classroom discussion

The program introduced a spectrum of land use topics in response to current demand in China for creative solutions to complex land use issues. Topics included land use management, farm and forest land protection, land taking and compensation, urbanization management and public participation. Twelve faculty from academia, government agencies, the private sector and non governmental organizations shared Pacific Northwest and US perspectives with the trainees.

Lecture of Urban Growth Boundary

The training program is structured to facilitate active participation and cross cultural communication among the trainees and presenters. In addition to classroom presentations and discussion, a variety of site visits were also organized to provide hands on experiences around the training topics.

Visit Johnson Creek Project

Greenbuilding Architect Introduced Sustainable Features in Portland

At the conclusion of the training session, the delegates shared key lessons they learned from their US experience. They compared the differences between the China and US land use planning systems and presented ideas on how the US experience could contribute to China’s land use challenges.

The delegates also shared successful experiences from China’s land use planning system that can inform US planning efforts. This two-way exchange reflects the true spirit of this international training program – sharing and learning from each.

Discussion on Team Project

The China US Center extends its sincere appreciation to the training program faculty, site visit sponsors and volunteers for sharing their knowledge and extending their hospitality. These include: Professors Connie Ozawa, Marcus Ingle and Jonathan Fink from Portland State University; Mr. Tim O’Brien, Metro Planning Department; Mr. Bryan Powell, Lane Powell Attorneys; Mr. Paddy Tillett, ZGF Architects; Mr. Eli Callison, Portland Bureau of Environmental Services; Professor David Albrecht, Concordia University; Mr. R. Scott Pemble;  Ms. Claire Puchy; Ms. Britt Crow; and Mr. Don Kruger from the Kruger Farm.

For more information on the training program, please contact Ms. Lin Zuo at the US Secretariat for the China US Center – 1-503-279-9383.

Employer: China US Center for Sustainable Development

Position: Program Manager

• Coordinated and assisted in leading US green building architects delegation to China for various exchange programs;
• Translated and interperated verbally or in written for US delegates and Chinese government officials on seminars and site visits.

Visit the national Land Consolidation and Rehabilitation Center in Beijing

During June 15st-22d, 2011, The China-US Center organized a group of US green building architects to visit Beijing, Zhang Jia Jie City in Hunan Province and Shanghai, and met MLR government officials to exchange experience on various issues including Farm and Forest Land Protection, Integrating City’s Sustainable System, Development-Oriented Street Car and LEED in US and Possibilities in China. All the US delegates made their professional presentations to their Chinese counterparts in all three cities visited, which were all well received and complemented.

The group visited Land Consolidation and Rehabilitation Center of the central government. Director-General Wu, Deputy Director-General Luo from the Center and Deputy Director-General Chen from International Cooperation Department of MLR welcomed the group and expressed their appreciation for the past 10-year training organized by PSU and CUCSD and expectation for future cooperation.

Seminar at Land Consolidation and Rehabilitation Center_Lin as a interpreter

The group also visited Beijing Planning Exhibition Hall and Olympic Venues to learn the comprehensive City Planning of Beijing and was impressed by how many advanced sustainable concepts have been integrated into the planning through years of exchange between China and other countries.

In Zhang Jia Jie City, the group visited a Land Consolidation and Rehabilitation Project in Zili Countyand learnt theories, challenges and benefits of China’s land Consolidation programs which has been one of top priorities of MLR. The group also visited the fantastic Zhang Jia Jie Natural Scenic Park which was awarded by UNESCO and was exposed to China’s natural resource protection practice. Senior Directors from Hunan Province and Zhang Jia Jie City accompanied the group during the whole trip with great hospitality.

Visit a land consolidation project at Zhang Jia Jie City_Lin interperated on site

Interperated for the seminar in Zhang Jia Jie City

Group Photos in the Zhang Jia Jie Natural Park_with US delegation, Hunan officials and national MLR officials

With directors from National MLR and Hunan MLR Department

Visit Feng Huang Ancient City in Hunan

In Shanghai, The Shanghai MLR Department introduced with details the past, present and future comprehensive city planning of Shanghai and Historical and Cultural Heritage Protection Practice in Shanghai region. The group visited several successful old-city renewal projects with great interest including the New World and Tianzifang old community renovation.

The seminar in Shanghai MLR Department

Interperated a community rennovation project in the New World region of Shanghai

The Deputy Director-General Luo and Deputy Director-General Chen accompanied the delegation to all the three places and exchanged ideas with delegates on land use and city planning issues continuously along the trip with enthusiasm.

The group members are all very excited about the trip and had a meeting to discuss about what they have learnt from the trip after coming back. They commented the trip has opened their horizon and provided them with a new perspective aboutChina. They are now very passionate on contributing to ongoing cooperation with MLR andChinawith their knowledge and practices.

For further information, please contact Lin Zuo.

Employer: China US Center for Sustainable Development

Position: Program Manager

Host MLR Training Graduation Ceremony

• Training Manager, in charge of the Sustainable Land Use and Planning Training Program for China‘s Ministry of Land and Resources (MLR), with over two sessions each year and training of over 25 government officials in US  for each session; 516 officials from every province, autonomous region and municipality have participated in the program by 2010;

• Developed comprehensive training curriculum in response to current demand in China for creative solutions to complex land use issues, including land use and planning, farm and forest land protection, land taking and compensation, urbanization management, public participation, etc. 

•  Developed comprehensive project plan and managed every aspect of the MLR Training program including tasks, timelines, human resources, budgets, partners, contractors and volunteers;

•  Reached out and coordinated with multiple China and US partners for the Train program including national and local Chinese officials, university academics, renowned sustainable land planners and urban planners ;

• Hosted government delegations in US, with the management of classroom presentation/discussion, field trips, lodging, transportations and meals;

The China-US Center is pleased to announce the tenth anniversary of the sustainable land use and development training program. With the two training sessions completed in 2010, the program has now trained 531 land use planning officials and professionals representing every province, major municipality and autonomous region in China.

Group photo for the first MLR group

 From October 9 to 23, the Center hosted two delegations from China’s Ministry of Land and Resources (MLR). In total, 49 people participated in this year’s sustainable land use planning training program conducted by the China-US Center in partnership with Portland State University (PSU) and its College of Urban and Public Affairs and Executive Leadership Program.

Welcome the group with PSU professor

The delegations were led by MLR Division Directors MA Chengjun and WEI Jiandong respectively. In addition to the national ministry officials, the delegation included four provincial Deputy Director-Generals, eleven city-level Director-Generals, five city-level Deputy Director-Generals and a number of Division Directors and researchers from Guangdong, Sichuan, Anhui, Guizhou, Hainan, Jiangxi, Zhejiang, Heilongjiang, Jilin, Liaoning, Henan, Hubei, Shandong and Shan’xi provinces, the Guangxi Autonomous Region and the Municipalities of Beijing and Tianjin – a total of 17 major regions across China.

MLR government officials from various regions across China

The 2010 training program included a module on  “land takings” and “farm land preservation” in response to current demand in China for creative solutions to these particularly complex land use issues. The PSU training faculty and land planning professionals from Portland and the surrounding region shared their collective experience on these topics including the legal, implementation and compensation issues related to takings and farmland preservation. The concepts and examples delivered by the training faculty raised many questions and led to lively discussions between the trainers and the visitors from China’s MLR.

The curriculum also included sustainable land use management, interagency collaboration, public participation and natural resource protection. The training combined classroom lectures with site visits, providing both theoretical and hands-on experiences.

Farm and Forest Land Protection Lecture at Clackamas County

Site Visit for Johnson Creek project

At the conclusion of each session, the delegates delivered presentations on key lessons learned from the training program.   They compared the differences between the China and US land use planning systems and proposed strategies to integrate concepts from their US experience into future land planning in China. The delegates also shared successful experiences and examples from China’s land use planning system with US colleagues.  This two-way exchange reflects the true spirit of this international training program – sharing, communication and learning from each other.

Team Report by MLR teams

Graducation Ceremony

The Center extends special appreciation to The Counselors of Real Estate Foundation, the Energy Foundation and the William and Flora Hewlett Foundation for their generous financial contribution in support of the training.

The Center also would like to thank all presenters and site visit hosts for sharing their knowledge and extending their hospitality for these training sessions, specifically: Ms. Claire Puchy, Ms. Maggie Skenderian and Mr. Eli Callison from the Portland Bureau of Environmental Services; Ms. Karen Williams CRE from Carroll Community Investments, LLC; Mr. Bryan Powell from Lane Powell Attorneys & Counselors; Mr. Ray Valone and Mr. Tim O’Brien from the Metro Planning Department; Mr. R. Scott Pemble from Clackamas County; Mr. Mark Gregory and Professor Sy Adler from Portland State University; and Mr. Don Kruger from Kruger Farms.

For further information, please contact Lin Zuo.

Three types of  Target Audiences 

  1.      General First-time Tourist:  

          Target audience profile: Age at 25-65. Could be anybody who is interested in and have financial capacities to tour the United States. 

         Portland’s Attractions:

• On the West Coast: One of most popular destinations for Chinese tourists
• Between San Francisco and Seattle:  two other big hot spots for tourists
• Shopping paradise (Tax-free), Relaxing urban life, International Cruise, Beautiful nature
• It’s easier to include Portland into the tour package for Chinese tourists and Portland could be positioned as a shopping center

2.      Lifestyle Tourists:

         Target audience profile:

• Well-educated, living in large cities, age at 25-65
•  having above average occupations and salary levels
• loving arts, culture and leisure lifestyles
• enjoying the blend of urban life and natural life
• May not be the first time to be in the United States

       Portland’s Attractions:

• Wine Tasting
• Golfing
• International Cuisine
• Snow Skiing
• Oregon Coast Vacation
• Art Galleries
• Performing arts

3.      Business-trip tourists:  

         Portland’s Attractions:

• Nike  Headquarter
• Intel Office
• Convention Centers
• Environment sustainability know-how  

Strategies

• Reach the group tourists by promoting the three tour packages to Chinese tour operators
• Reach the individual tourists by promoting the Portland’s attractions through tradeshows and Chinese media

Tactics

1.      Attending Tour operator meetings/Tourism conferences/Trade Shows

• Audience: Tour operators
• Marketing the three tour packages to tour operators
• Convince them to involve Portland into US’s West Coast Tour package
• Highlight Portland’s attractions and advantages for each target audience 

2.      Publishing articles in Chinese Print Media

• Audience: All three types of tourists
• The media could mainly include Travel and Fashion , outdoor, and business types
• Publish articles with different emphasis according to target audiences of different media
• Organize media tour to Portland. Regularly run stories or advertisement in the media

3.  Post blogs on Blog sites/Message Boards

• Audience: Mainly for No. 1 and No. 2 types of tourists
• Post articles regularly on several major web sites to get constant attention (3 times per week)

4.      Set up Portland Section on major web site

• Audience: Mainly for No. 1 and No. 2 types of tourists
• Cooperate with  Chinese web site to set up a Portland section      

PR Materials

1. Suggested itinerates for three types of target audiences
2. Flyers/Brochures
3. Magazines which published stories of Portland
4. Portland’s web site in Chinese  
5. PPT Files: Present to audience with impressive photos
6. Videos: Showcase Portland’s sceneries  in conference and tradeshows
7. Blogs
8. Advertisement
9. Tradeshow Display Board 

	Tradeshows/Conferences	Print Media	Blog/Message Board Site	Chinese Web Site
Suggested itinerates for three types of target audience	Y	Y	Y	Y
Flyers/Brochures	Y	Y
Magazines	Y	Y		Y
Portland’s Web Site	Y	Y		Y
PPT	Y
Video	Y			Y
Blogs	Y	Y	Y	Y
Advertisement		Y
Tradeshow Board	Y

(Translated by Lin Zuo)

About the Northwest China Council brochure

On Feb. 20, the 2010 Chinese New Year Dinner and Auction was held in Portland by the NW China Council. The event aims to collect funds for a wide array of programs  to promote Chinese education, culture and business in the city of Portland. The auction committee also granted Bud Clark, the former major, the 2010 Flying Horse Award for his contribution to establishment of Portland-Suzhou Sister Assocation.

Lin Zuo was the photographer for this event. 

“Transportation Department Explained Why Train Ticket Prices were Increased During the Chinese New Year” published in Beijing Youth, February 18th, 2001, Section 17  (Under the pen name Xiao Yao)

“Gangyi Wang Swims across the Antarctic Sound during the Chinese New Year” published in Beijing Youth Daily, January 21th, 2001, section 17 (Under the pen name Xiao Yao)